Social networks: 80% of members do not trust the privacy policies
Eight members of social networks in ten do not trust the privacy policies of platforms like Facebook, according to a study Iligo – Nimjan conducted in France on a sample of 1003 Internet users. The recent revelations of information leak of Facebook do not help this perception.
Data used for commercial purposes.
If other studies suggest that members of social networks are looking for interaction with brands, 75% of users of platforms like Facebook are concerned, however, see their data used for commercial purposes.
Three quarters of 16-24 year olds share the fear of commercial exploitation, which proves that young people make quite the difference between revealing their intimate friends and see their data used by these companies. Nearly 60% of mothers are also worried about the breach of the privacy of children online.
Control personal information on Internet
If users fear commercial exploitation of their data, a majority (61%) believe they have good control of their personal information online. 72% of Internet users say they have already sought to evaluate their online reputation by researching on their own.
The figure reached 88% for members of social networks with more than 100 contacts. 92% of members of social networks have already taken steps to safeguard their personal information.
78% and not accept all friend requests sent to them, 66% have already changed their privacy settings and 28% committed suicide virtual, ie they have completely destroyed their account.
To go further in the analysis
This analysis is part of a series of articles on social networks and Web 2.0. Good practice, statistical studies, methodologies, this series decrypts the current trends of web collaboration.
The next record will be sent by e-mail readers have taken the step to register on a list. To be added, save your request here: reyt.net (In French).
