The press kit is an effective tool to make themselves known. Must still follow certain rules on the substance and form.
Add the material to journalists
A press kit about five would be lost in nature … And among those who arrive at their destination, 50% would go to the trash! To maximize your chances of getting an item, it is better to follow a few recommendations.
The press pack a dozen pages is to present all facets of the company with facts. Argued in an objective, it provides the raw material to the journalist who will allow him to build his article.
Essentials to capture the attention of the Reporter
- The portrait of the founder (course, experience, motivation …);
- Mapping of the business (trade, creation date, geographical location, amount of capital and initial investment, squad …);
- The description of the product or service (launch date, features, competitive advantages …);
- A presentation of the market and trade policy (target audience, projected turnover, operating profit, sales targets, distribution by type of activity and distribution channels, growth prospects, development strategy …);
- Think finally to be shown on each page the name of the contact person, telephone numbers and fax numbers and email address.
Heal the form to capture the attention of the Reporter
High demand, the journalist has no time to lose. Moral: attention to the presentation of your press release so he can quickly find what they seek. The file in files has several advantages.
Each sheet deals in detail on one or two pages, single-sided, to a certain point (the creator, the company …). Thus, the reporter can keep the parts that interest them and separate themselves from others.
Side “look”, prefer the simplicity and airy layout, without falling into austerity. A press kit, in fact, is not a work of art! Small downside, however: in some sectors, it is fashionable to play the card of the originality (the graphics, fashion, food …).
The writing of the press kit
As for writing, remember that the press conveys the image of your company. So attention to spelling and grammar. Last recommendation on the style: build short sentences and punchy.
And above all, banish the theatrics and superlatives (the best, the one and only …), unless you can prove what you say.
